USA: West Interactive dials up SPSS predictive analytics software 


West Interactive, a subsidiary of West Corporation and a leading provider of automated customer contact solutions, has selected market-leading Predictive Analytics software from SPSS Inc.

West Interactive will use SPSS data mining and text mining software to analyze business data from multiple contact channels to help its clients continually improve customer service and increase loyalty.

West Interactive offers custom speech applications, automated notifications, customer surveys, network-based call routing and analytic services, allowing customers to easily access information or conduct transactions via traditional or wireless telephones, hand-held devices as well as the Internet.

Mike Moore, analytics manager at West Interactive, said, "We selected SPSS as they are the leader in Predictive Analytics and their data mining software will help West Interactive continue to deliver leading-edge solutions for our clients. SPSS offers an advanced Predictive Analytics software solution that fits our needs. It is also robust, easily accessible and available to our line-of-business users."

The company plans to use SPSS software to enhance West's current suite of analytics product offerings and help clients improve service across multiple contact channels including Interactive Voice Response, live agents, SMS, chat and email.

"We're excited to use SPSS Predictive Analytics software to improve our insight and recommendations related to customer behaviors," said Pam Mortenson, president of West Interactive. "Our top priority at West Interactive is to continue to make our services meet the specific needs of each client, help them to communicate more effectively with their customers and maximize the value of each customer relationship."

Jack Noonan, SPSS chairman, president and CEO, said, "West Interactive has long been regarded as an innovative market leader in customer contact solutions and by using SPSS Predictive Analytics they can now maximize all aspects of customer understanding to increase customer satisfaction. Organizations worldwide continue to realize the power and insight SPSS Predictive Analytics software delivers to solve business issues such as attracting and retaining customers, growing revenue, reducing fraud and mitigating risk."

About West Interactive

West Interactive is a leading provider of hosted and managed automated customer contact solutions. We help our clients connect with their customers more effectively, deliver superior service and maximize the value of every customer interaction.

We provide advanced technologies and a highly scalable standards-based infrastructure to help businesses more efficiently conduct multi-media transactions. We have the people, technology and experience to handle the simplest or most complex solutions. Services include custom speech applications, automated notifications, customer surveys, network based call routing and analytic services.

West Interactive, a subsidiary of West Corporation, is located in Omaha, Nebraska and services Fortune 1000 clients in nearly every vertical market.

For more information, please call 1-800-841-9000 or visit www.westinteractive.com .

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company's Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises - able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois.

For more information, please visit www.spss.com.

Date - 20/08/2008

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