Go BackNew contact centre mashup unifies customer data
SynerG Software, an innovative provider of enterprise-ready business mashup solutions for multiple lines of businesses announced a unified business application to help organizations contain IT costs and increase operational efficiency.
SynerG allows business users to access real-time information and logic from multiple enterprise systems to create a customized application designed to streamline user workflow, improve productivity and increase customer satisfaction.
SynerG's interactive business mashup solution eliminates the need to perform critical job functions across multiple applications. By enabling business users to customize information relevant to their specific duties through a unified application, employees are able to work more efficiently.
While other mashup solutions employ simple, on-the-surface technology to integrate and present data, SynerG provides a more robust solution. SynerG goes beyond surface integration to deliver a secure and functionally rich business application.
This application dramatically reduces the cost and deployment time required for data integration by virtually joining data from multiple heterogeneous sources residing both inside and outside the organization.
"Enterprise companies have figured out ways to store large amounts of information but they don't know how to pull it out and interact with the data in a way that drives value," said Michael Norring, CEO and co-founder of SynerG. "This creates a massive market opportunity and SynerG is capitalizing on it by helping organizations utilize data more effectively, while creating a strong and rapid, measurable return on investment."
The company today launched SynerG Contact Center, the first interactive business mashup solution for contact centers. Contact center agents will now be able to access a single, fully functional application that combines and leverages pertinent data from all disparate CRM, ERP, order management and billing applications.
The solution dramatically reduces the time spent accessing, filtering and updating multiple applications by providing agents with the comprehensive, up-to-the-minute accurate information needed to address customer needs faster, resulting in an optimal customer experience and reduction in operational costs.
Cruise West, the largest American-owned luxury cruise line, is using SynerG's Contact Center solution to provide an integrated reservation platform to allow reservation agents to research and book cruises against real-time information.
"Within three months, SynerG assisted us in defining the requirements and deploying an integrated and consolidated view of all necessary reservation information," said Al Petrone, Cruise West Chief Marketing Officer. "We knew we had the basic infrastructure in place - we just needed to operate more efficiently and provide our employees the single integrated application they needed to provide the best customer service and effectively sell our cruises."
About SynerG Software
Seattle-based SynerG Software provides innovative business mashup solutions built upon SOA and Web 2.0 technologies focused specifically on maximizing the efficiency of the business user. SynerG is the first interactive mashup in the industry to offer pre-packaged line-of-business applications, catering to the specific needs of individual business groups. With SynerG, businesses are given an unprecedented level of efficiency and knowledge about the customer leading to significant increased revenue and operational cost savings. SynerG was founded in 2005 and is a privately held company. For more information, visit www.synerg.com.
Date - 01/04/2008
