ATG launches ATG Commerce Suite 9 

ATG the premier provider of e-commerce software and of platform-neutral optimization services announced the availability of ATG Commerce Suite 9, the newest version of the company's comprehensive, flexible, highly scalable e-commerce suite that drives every phase of a personalized online shopping experience.

Thanks to significant enhancements in existing functionality and the addition of several new features, ATG Commerce Suite 9 sets a new standard for cross-channel selling. It also provides unmatched merchant empowerment by giving business users a unified view and direct control of commerce tools across channels.

"Today's consumers are no longer satisfied with mere "multi-channel" points of contact with a seller, where each touch point remains in its own silo, disconnected from other interactions. Instead, merchants need to provide a holistic, cross-channel experience that unifies all the interactions a customer has with a seller across the Web, contact center and store, providing seamless transitions between them," said Bill Zujewski, ATG's VP of product marketing. "By tightly integrating the suite's ATG Commerce Service Center application with ATG's eStara Connections services, we improve the overall experience for cross-channel shoppers."

This release also includes major enhancements to ATG Merchandising, another core component of the ATG Commerce Suite. Merchants now have more efficient ways to manage the site and preview changes immediately. ATG customers using these new tools can now easily take advantage of the power of a dynamic site. "At Chico's, we are very excited about the release of ATG 9 and the expanded functionality of ATG Commerce Service Center and Merchandising," said Stephen Carvelli, director, e-commerce, Chico's. "These product improvements will significantly enhance the customer and business value of our ATG software implementation."

Highlighted new features in ATG Commerce Suite 9

  • Dynamic Preview improves and streamlines a merchant's ability to manage segments and personalized Web pages; merchants save hours by immediately viewing and testing new content and tactics without the need for staging systems.
  • Merchants can preview multiple in-context views of a dynamic Web page in real-time, to see how targeting rules affect behavior for various segments.
  • Search Preview and Test improves and streamlines a merchant's ability to manage on-site search and personalized search results. By immediately validating search configurations and searchandising tactics, merchants are more productive and search results are more effective.
  • Merchants can dynamically preview personalized search results in context, based on a customer profile and segment and the merchandiser's search configurations.
  • Cross-channel Selling integrates the Web storefront and contact center for a more seamless transition. Streamlines cross-channel merchandising processes and improves customer satisfaction with a more consistent and holistic cross-channel buying experience.
  • ATG delivers robust integration of ATG Commerce, ATG Commerce Service Center, and eStara Click to Call
  • Cross-channel Reporting and Dashboards provides better understanding of customer behavior and business performance to improve results.

ATG delivers more out-of-the-box reports, including new data and reports for customer activity, search, call center activity, and cross-channel activity
Alongside this release, ATG continues to advance the ATG Commerce Suite for use as a common platform and hub to support multiple channels including the Web, contact center, and store.

While ATG Commerce Service Center provides a powerful sales and service agent application for both the contact center and stores, the platform it's built upon is ideal for delivering in-store kiosk applications that customers and sales associates can use to find product information, check order status, complete orders, and look up prices.

In addition to adding new merchandising tools for business users, and enhancing existing ones, ATG Commerce Suite 9 also features improved usability and operational efficiency.

  • ATG worked with merchants and marketing managers to improve user interfaces and workflows in ATG Merchandising, making it even easier for business users to manage content, optimize search, manage catalogs and implement marketing and merchandising tactics.
  • ATG Commerce Suite 9 handles large catalogs more efficiently, making navigation and search of the catalog simpler and more efficient.
  • ATG Commerce Suite 9 adds tools for automating and streamlining operational IT processes resulting in quicker configurations, fewer configuration errors and more consistent configurations across environments. This version streamlines the configuring of database connections and deployment to application servers and improves the deployment of integrated development, test and production environments. The result will be significantly improved speed-to-market of new sites.
  • ATG Commerce Suite 9 will be available on the following application servers:
  • Red Hat's JBoss 4.2.0, IBM's WAS 6.1.0.13, and BEA's Weblogic 10.0.

ATG also announced a significant enhancement to its eStara Connections services with the introduction of eStara Video Connect, an extension that makes it easy to incorporate the eStara Click to Call, Click to Chat, Call Tracking, and Save & Send offerings into video clips and advertisements.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites.

The company's platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe.

For more information, please visit http://www.atg.com.

Date - 19/11/2008

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