ClickSquared Positioned in “Niche” Quadrant of the Multichannel Campaign Management Magic Quadrant

12th June 2013 - ClickSquared, a leading global provider of SaaS-based, cross-channel campaign management solutions, today announced it has been positioned by Gartner, Inc. in the “Niche” Quadrant of the 2013 “Magic Quadrant for Multichannel Campaign Management.” 1

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According to Gartner, “Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email.”

ClickSquared helps drive marketing ROI by helping brands execute and deliver targeted, data-driven, marketing campaigns across multiple channels. ClickSquared’s platform consolidates the enterprise-class features and functionality typically found in stand-alone, channel-specific platforms and gives marketers a tightly integrated, easily orchestrated cross-channel marketing and delivery capability – completely managed in the cloud. There is no marketing software to install, no database to deploy, no servers to maintain, and no upgrades to plan.

“When coupled with our expert services teams who are unsurpassed in data management, strategy and analytics, and cross-channel marketing execution, B2C businesses have a comprehensive solution to engage, retain and grow customer value,” said Sam Zales, CEO of ClickSquared. “The Hub has proven to increase retention rates by 28 percent, win-back rates by 44 percent, call-center conversion by 25 percent and return on marketing investment as much as 4X.”

“We consider our inclusion in the ‘Multichannel Campaign Management’ Magic Quadrant confirmation of our strategy to give B2C marketers a single solution to communicate with every customer across multiple touch points in a consistent and relevant way,” continued Zales. “Today, consumers expect the companies they do business with to know who they are. Our end-to-end data management services, deep analytics capabilities, and easy-to-use campaign management functions provide businesses with what they need to effectively grow and retain customer relationships across email, mobile, social, web, direct mail and call center channels.”

About ClickSquared:

ClickSquared is the leading SaaS-based, cross-channel campaign management solution provider for B2C marketers who want to increase customer lifetime value. ClickSquared’s software platform is backed by a world class marketing services organization that integrates database management, campaign management, and analytics to drive relevancy, marketing automation and ROI across email, social, mobile, web and direct mail. ClickSquared has helped some of the best known brands across the US and Europe engage, grow and retain their customers including ARAMARK Parks and Destinations, The Boston Celtics, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Leading Hotels of the World, Lenovo, and The Miami Dolphins.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800, visit http://clicksquared.com/

Category: Technology

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Added By: Sam Heggie-Collins on 12th Jun 2013 - 12:04
Number of Views: 359